The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam
A dissertation submitted in partial fulfillment of the requirement for the award of the Degree of Master of Business Administration ( MBA-CM) of Mzumbe University
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| Natura: | Tesi |
| Lingua: | inglese |
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Mzumbe University
2025
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| Soggetti: | |
| Accesso online: | https://scholar.mzumbe.ac.tz/handle/123456789/1846 |
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| Riassunto: | A dissertation submitted in partial fulfillment of the requirement for the award of the Degree of Master of Business Administration ( MBA-CM) of Mzumbe University |
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