The role of packaging and its impact on consumers’ preferences: A case of Azam soft drinks products, Dar es salaam
A dissertation submitted in partial fulfillment of the requirement for the award of the Degree of Master of Business Administration ( MBA-CM) of Mzumbe University
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Formato: | Thesis |
Idioma: | inglês |
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Mzumbe University
2025
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Acesso em linha: | https://scholar.mzumbe.ac.tz/handle/123456789/1846 |
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