The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited

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A dissertation submitted in partial fulfillment of the requirements for the degree of Master of Business Management in Corporate Management (MBA-CM) of Mzumbe University

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Bibliographic Details
Main Author:	Mbaga, Mwedady Hemedi
Format:	Thesis
Language:	English
Published:	Mzumbe University 2024
Subjects:	Sales promotion Consumer buying behavior Beer industry-Tanzania TBL products
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1817
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