Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch

Show other versions (1)

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the degree of Masters of Business Administration in Corporate Management (MBA-CM) of Mzumbe University

Saved in:

Bibliographic Details
Main Author:	Kaaya, Enedy Victor
Format:	Thesis
Language:	English
Published:	Mzumbe university 2024
Subjects:	Staff and customer awareness. Brand image Sales and customer awareness Marketing strategies
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1692
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
by: Kaaya, Enedy Victor
Published: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
by: Mwakalukwa,Tulinagwe .
Published: (2024)

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
by: Mwakalukwa,Tulinagwe .
Published: (2024)

Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
by: Mwinchumu, Farida
Published: (2024)

Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
by: Mwinchumu, Farida
Published: (2024)

Image processing, analysis, and machine vision
by: Sonka, Milan
Published: (2008)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
by: Komwihangilo, Auson J
Published: (2024)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
by: Komwihangilo, Auson J
Published: (2024)

Loan repayment by SACCOS to commercial banks in Tanzania: A case of CRDB Bank Moshi Branch
by: Goodluck, Moshi
Published: (2024)

Loan repayment by SACCOS to commercial banks in Tanzania: A case of CRDB Bank Moshi Branch
by: Goodluck, Moshi
Published: (2024)

“Analysis of the resistance to change towards the establishment of Max Malipo: Case study of Maxcom Africa Company Limited, Kinondoni district
by: Kelvin, John
Published: (2024)

“Analysis of the resistance to change towards the establishment of Max Malipo: Case study of Maxcom Africa Company Limited, Kinondoni district
by: Kelvin, John
Published: (2024)

Introduction to digital image processing with MATLAB
by: McAndrew,Alasdair
Published: (2010)

Brand management /
Published: (2010)

Understanding brands : creating success
by: Cherton, Peter
Published: (2006)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
by: Van Gelder, Sicco
Published: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
by: Upshaw, Lynn B.
Published: (1995)

Address cancer awareness among rural women: A case study of Morogoro rural district
by: Kotoroi, Gladness
Published: (2024)

Address cancer awareness among rural women: A case study of Morogoro rural district
by: Kotoroi, Gladness
Published: (2024)

Strategic brand management : a European perspective /
by: Keller, Kevin Lane
Published: (2012)

Labour disputes prevention mechanisms and industrial relations: A case of wood industry in Mufindi district, Tanzania
by: Malekela,Thomas S.
Published: (2024)

Labour disputes prevention mechanisms and industrial relations: A case of wood industry in Mufindi district, Tanzania
by: Malekela,Thomas S.
Published: (2024)

Strategic brand management : building, measuring, and managing brand equity
by: Keller, Kevin Lane
Published: (2008)

Understanding brands /
by: Cheverton, Peter
Published: (2006)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
by: Mduma, Esther M.
Published: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
by: Mduma, Esther M.
Published: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
by: Tofiki, Swaumu S.
Published: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
by: Tofiki, Swaumu S.
Published: (2024)

Sales force management
by: Churchill, Gilbert A.
Published: (2000)

An assessment of consumer awareness and usage of e-banking transactions through mobile phones: A case of VODACOM Tanzania limited
by: Mohamed,Eginga
Published: (2024)

An assessment of consumer awareness and usage of e-banking transactions through mobile phones: A case of VODACOM Tanzania limited
by: Mohamed,Eginga
Published: (2024)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
by: Maganga, Magreth
Published: (2024)

Assessment of the factors influencing the adoption of mobile money services: A case of Morogoro Region
by: Maganga, Magreth
Published: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
by: Mashingia, Neema N.J
Published: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
by: Mashingia, Neema N.J
Published: (2024)

Strategic brand management : a European perspective /
by: Keller, Kevin Lane
Published: (2008)

Assessing the implementation of inclusive education in Tanzania’s primary schools: A case of Mbinga district in Ruvuma region
by: Gaudence, Mbunda
Published: (2024)

Assessing the implementation of inclusive education in Tanzania’s primary schools: A case of Mbinga district in Ruvuma region
by: Gaudence, Mbunda
Published: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
by: Abdalla, Zainab.S
Published: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
by: Abdalla, Zainab.S
Published: (2024)