Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro

Show other versions (1)

Dissertation submitted to the School of Business as a partial fulfilment of the requirements for award of the Degree of Master of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.

Saved in:

Bibliographic Details
Main Author:	Bee, Filomena Faustine
Format:	Thesis
Language:	English
Published:	Mzumbe University 2024
Subjects:	Advertisement Consumer's Buying behavior Consumer behavior
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1659
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
by: Bee, Filomena Faustine
Published: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
by: Ngowi, Anthony R.
Published: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
by: Ngowi, Anthony R.
Published: (2024)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
by: Mbaga, Mwedady Hemedi
Published: (2024)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
by: Mbaga, Mwedady Hemedi
Published: (2024)

Consumer behavior : buying, having, and being /
by: Solomon, Michael R.
Published: (2011)

Consumer behaviour : a European perspective /
by: Solomon, Michael R.
Published: (2002)

The unmanageable consumer /
by: Gabriel, Yiannis
Published: (2006)

Consumer behavior : Buying, having, and being /
by: Solomon, Michael R
Published: (2009)

Contemporary cases in consumer behavior /
by: Blackwell, Roger D.
Published: (1977)

Consumer behavior and managerial decision making /
by: Kardes, Frank R.
Published: (2002)

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
by: Njawa, Junior John
Published: (2024)

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
by: Njawa, Junior John
Published: (2024)

Consumer behavior /
by: Schiffman, Leon G.
Published: (2000)

Consumer behavior /
by: Schiffman, Leon G.
Published: (1991)

Perspectives in consumer behavior /
by: Kassarjian Harold H.
Published: (1991)

Effective advertising : understanding when, how, and why advertising works
by: Tellis, Gerard J.
Published: (2004)

Service marketing : People, Technology, Strategy /
by: Lovelock, Christopher
Published: (2006)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
by: Mwambusi, Rose Lwitiko
Published: (2024)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
by: Mwambusi, Rose Lwitiko
Published: (2024)

Consumer behavior in Asia /
by: Schütte, Hellmut
Published: (1998)

The consumer interest : dimensions and policy implications /
by: Forbes, J. D.
Published: (1987)

Marketing practices and principles /
Published: (1995)

Consumer protection law : provisions and procedure
by: Chaudhary, Ram Naresh Prasad
Published: (2006)

Consumer behavior/
by: Schiffman, Leon G.
Published: (2008)

Instructor's manual to accompany Microeconomics : theory and application
by: Salvatore, Dominick
Published: (2003)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
by: Uhagile, Glory T
Published: (2024)

Consumer perspectives towards buying green products: A survey of food sector in Tanga Municipality
by: Uhagile, Glory T
Published: (2024)

Consumer protection : law and practice
by: Jain, N. K
Published: (2008)

Consumer Law in nutshell
by: Silberstein, Sandra
Published: (2007)

Advances in consumer research
Published: (2003)

Microeconomics and behavior /
by: Frank, Robert H.
Published: (2008)

Consumer protection law
by: Myneni, S. R.
Published: (2010)

Consumer law in a nutshell /
by: Epstein, David G.
Published: (1981)

Consumer sales law
by: Macleod, John
Published: (2002)

Buying and selling private companies and businesses
by: Beswick, Simon
Published: (1996)

Assessing the effectiveness of advertising /
by: Lovell, Mark
Published: (1975)

Principles of economics
by: Dwivedi, D. N.
Published: (1985)

Effective advertising : understanding when, how and why advertising works/
by: Tellis, Gerald J.
Published: (2006)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
by: Mageni, Joseph
Published: (2025)