Effectiveness of word of mouth marketing in company’s sales performance in the fast food industry: The case of chef’s pride – restaurant Dar es salaam

A dissertation submitted to Mzumbe University in partial fulfillment of the requirement for the award of Master of Business Administration in Corporate Management (MBA-CM) Mzumbe University

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Главный автор: Ndutu, Fatuma
Формат: Диссертация
Язык:английский
Опубликовано: Mzumbe University 2024
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Online-ссылка:https://scholar.mzumbe.ac.tz/handle/123456789/1612
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Итог:A dissertation submitted to Mzumbe University in partial fulfillment of the requirement for the award of Master of Business Administration in Corporate Management (MBA-CM) Mzumbe University