Effectiveness of word of mouth marketing in company’s sales performance in the fast food industry: The case of chef’s pride – restaurant Dar es salaam
A dissertation submitted to Mzumbe University in partial fulfillment of the requirement for the award of Master of Business Administration in Corporate Management (MBA-CM) Mzumbe University
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| Autor principal: | |
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| Formato: | Thesis |
| Idioma: | inglês |
| Publicado em: |
Mzumbe University
2024
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| Assuntos: | |
| Acesso em linha: | https://scholar.mzumbe.ac.tz/handle/123456789/1612 |
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| Resumo: | A dissertation submitted to Mzumbe University in partial fulfillment of the requirement for the award of Master of Business Administration in Corporate Management (MBA-CM) Mzumbe University |
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