Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
A dissertation submitted to Mzumbe University as partial fulfillment of the requirements of award of Masters Degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University
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| Format: | Thèse |
| Langue: | anglais |
| Publié: |
Mzumbe university
2024
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| Accès en ligne: | https://scholar.mzumbe.ac.tz/handle/123456789/1610 |
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