The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
A dissertation submitted as a partial/fulfillment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University
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| Формат: | Диссертация |
| Язык: | английский |
| Опубликовано: |
Mzumbe University
2024
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| Online-ссылка: | https://scholar.mzumbe.ac.tz/handle/123456789/1603 |
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| _version_ | 1820347767209328640 |
|---|---|
| author | Njawa, Junior John |
| author_facet | Njawa, Junior John |
| author_sort | Njawa, Junior John |
| collection | DSpace |
| description | A dissertation submitted as a partial/fulfillment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University |
| format | Thesis |
| id | oai:41.59.85.69:123456789-1603 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2024 |
| publisher | Mzumbe University |
| record_format | dspace |
| spelling | oai:41.59.85.69:123456789-16032024-10-31T09:30:51Z The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network Njawa, Junior John Advertising organizational Performance Tigo telecommunication network Brand Loyalty Consumer Behavior A dissertation submitted as a partial/fulfillment of the requirements for award of the Degree of Master of Business Administration (MBA) of Mzumbe University The aim of this study was to examine the effects of advertising on organizational performance with a case study of Tigo telecommunication network. The specific objectives of the study entailed, to examine the extent to which Brand awareness relates to organizational performance, to establish the extent to which Brand loyalty relates to organizational performance, to assess the extent to which Brand equity relates to organizational performance. The population under this study included Tigo employees. Data were collected through questionnaires, interviews, and documentary review. The analysis of primary data was done with Statistical Package for Social Science (SPSS). The findings revealed that, brand awareness, brand loyalty, and brand equity have a significance influence on organizational performance. The findings also reveal that proper advertising techniques are very important in an organization. The study recommends that, companies should at all times to have a planned and systematic advertising campaigns program, as it would help to make promotional implementation effective Private 2024-10-31T09:30:47Z 2024-10-31T09:30:47Z 2015 Thesis APA https://scholar.mzumbe.ac.tz/handle/123456789/1603 en application/pdf Mzumbe University |
| spellingShingle | Advertising organizational Performance Tigo telecommunication network Brand Loyalty Consumer Behavior Njawa, Junior John The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network |
| title | The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network |
| title_full | The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network |
| title_fullStr | The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network |
| title_full_unstemmed | The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network |
| title_short | The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network |
| title_sort | effects of advertising on organizational performance a case study of tigo telecommunication network |
| topic | Advertising organizational Performance Tigo telecommunication network Brand Loyalty Consumer Behavior |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/1603 |
| work_keys_str_mv | AT njawajuniorjohn theeffectsofadvertisingonorganizationalperformanceacasestudyoftigotelecommunicationnetwork AT njawajuniorjohn effectsofadvertisingonorganizationalperformanceacasestudyoftigotelecommunicationnetwork |