The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

Afficher d'autres versions (1)

A dissertation Submitted to Mzumbe University as a Partial fulfillment of the requirement for the award Master’s Degree of Business Administration in Corporate Management (MBA-CM)

Enregistré dans:

Détails bibliographiques
Auteur principal:	Mwakalukwa,Tulinagwe .
Format:	Thèse
Langue:	anglais
Publié:	Mzumbe University 2024
Sujets:	Internal marketing on customer Marketing awareness Customer buying decision
Accès en ligne:	https://scholar.mzumbe.ac.tz/handle/123456789/1600
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
par: Mwakalukwa,Tulinagwe .
Publié: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
par: Kyeju, Diana
Publié: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
par: Kyeju, Diana
Publié: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
par: Kaaya, Enedy Victor
Publié: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
par: Kaaya, Enedy Victor
Publié: (2024)

Customer services-marketing and the competitive environment/
par: Mayall,Carol
Publié: (1992)

Buying and selling private companies and businesses
par: Beswick, Simon
Publié: (1996)

Defying the limits : reaching new heights in customer relationship management
Publié: (2000)

Marketing / A customer-centric approach
par: Sommers Montrose S.
Publié: (2007)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
par: Mageni, Joseph
Publié: (2025)

Strategic marketing : Creating competitive advantage /
par: West, Douglas
Publié: (2006)

Viral marketing sales, customer perceptions of Airtel Tanzania.
par: Tofiki, Swaumu S.
Publié: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
par: Tofiki, Swaumu S.
Publié: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
par: Mashingia, Neema N.J
Publié: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
par: Mashingia, Neema N.J
Publié: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
par: Kazula, Lameck Zacharia
Publié: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
par: Kazula, Lameck Zacharia
Publié: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
par: Abdalla, Zainab.S
Publié: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
par: Abdalla, Zainab.S
Publié: (2024)

Services marketing : integrating customer focus across the firm /
par: Zeithaml, Valarie A.
Publié: (2006)

Principles of marketing
par: Kotler, Philip
Publié: (2008)

Principles of marketing
Publié: (1999)

Principles and practice of marketing
par: Jobber, David
Publié: (1998)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
par: Mbaga, Mwedady Hemedi
Publié: (2024)

Marketing, customer services and business ethics
par: Mbura, Omari K.
Publié: (2004)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
par: Bee, Filomena Faustine
Publié: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
par: Mduma, Esther M.
Publié: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
par: Mduma, Esther M.
Publié: (2024)

Relationship marketing : management of customer relationships /
par: Bruhn, Manfred
Publié: (2003)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
par: Richard E. Ollotu,
Publié: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
par: Richard E. Ollotu,
Publié: (2024)

Retail management
par: Bajaj, Chetan
Publié: (2005)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
par: Hemedi, Kalezi
Publié: (2024)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
par: Hemedi, Kalezi
Publié: (2024)

Principles of marketing /
par: Kotler, Philip
Publié: (2001)

Principles of marketing
par: Kotler, Philip
Publié: (2004)

Principles of marketing /
par: Kotler, Philip
Publié: (2012)