The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.

Mostrar otras versiones (1)

A dissertation Submitted to Mzumbe University as a Partial fulfillment of the requirement for the award Master’s Degree of Business Administration in Corporate Management (MBA-CM)

Guardado en:

Detalles Bibliográficos
Autor principal:	Mwakalukwa,Tulinagwe .
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2024
Materias:	Internal marketing on customer Marketing awareness Customer buying decision
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/1600
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

The influence of internal marketing on customer buying decision: The case of Nyanza bottling company limited.
por: Mwakalukwa,Tulinagwe .
Publicado: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
por: Kyeju, Diana
Publicado: (2024)

Factors influencing customer purchase decision of Nyanza bottling company (NBCL) products in Mwanza City.
por: Kyeju, Diana
Publicado: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
por: Kaaya, Enedy Victor
Publicado: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
por: Kaaya, Enedy Victor
Publicado: (2024)

Customer services-marketing and the competitive environment/
por: Mayall,Carol
Publicado: (1992)

Buying and selling private companies and businesses
por: Beswick, Simon
Publicado: (1996)

Defying the limits : reaching new heights in customer relationship management
Publicado: (2000)

Marketing / A customer-centric approach
por: Sommers Montrose S.
Publicado: (2007)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
por: Mageni, Joseph
Publicado: (2025)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
por: Mageni, Joseph
Publicado: (2025)

Strategic marketing : Creating competitive advantage /
por: West, Douglas
Publicado: (2006)

Viral marketing sales, customer perceptions of Airtel Tanzania.
por: Tofiki, Swaumu S.
Publicado: (2024)

Viral marketing sales, customer perceptions of Airtel Tanzania.
por: Tofiki, Swaumu S.
Publicado: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
por: Mashingia, Neema N.J
Publicado: (2024)

Customer care and its effectiveness in meeting customer’s needs: Evidence of millicom (TIGO) company Morogoro municipality
por: Mashingia, Neema N.J
Publicado: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
por: Kazula, Lameck Zacharia
Publicado: (2024)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)
por: Kazula, Lameck Zacharia
Publicado: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
por: Abdalla, Zainab.S
Publicado: (2024)

An assessment of the contribution of customer relationship management on bank performance the case of people’s Bank of Zanzibar limited
por: Abdalla, Zainab.S
Publicado: (2024)

Services marketing : integrating customer focus across the firm /
por: Zeithaml, Valarie A.
Publicado: (2006)

Principles of marketing
por: Kotler, Philip
Publicado: (2008)

Principles of marketing
Publicado: (1999)

Principles and practice of marketing
por: Jobber, David
Publicado: (1998)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
por: Mbaga, Mwedady Hemedi
Publicado: (2024)

The role of sales promotion in consumer buying behaviour: The case of Tanzania Breweries Limited
por: Mbaga, Mwedady Hemedi
Publicado: (2024)

Marketing, customer services and business ethics
por: Mbura, Omari K.
Publicado: (2004)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
por: Bee, Filomena Faustine
Publicado: (2024)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
por: Bee, Filomena Faustine
Publicado: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
por: Mduma, Esther M.
Publicado: (2024)

Effectiveness of customer care in influencing performance in financial institutions in Tanzania: A case of NMB PLC Wami branch Morogoro
por: Mduma, Esther M.
Publicado: (2024)

Relationship marketing : management of customer relationships /
por: Bruhn, Manfred
Publicado: (2003)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
por: Richard E. Ollotu,
Publicado: (2024)

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank
por: Richard E. Ollotu,
Publicado: (2024)

Retail management
por: Bajaj, Chetan
Publicado: (2005)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
por: Hemedi, Kalezi
Publicado: (2024)

The impact of customer retention strategies to the performance of dairy industry in Tanzania: A survey study of dairy producers companies of southern highland in Tanzania
por: Hemedi, Kalezi
Publicado: (2024)

Principles of marketing /
por: Kotler, Philip
Publicado: (2001)

Principles of marketing
por: Kotler, Philip
Publicado: (2004)

Principles of marketing /
por: Kotler, Philip
Publicado: (2012)