Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management of Mzumbe University

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书目详细资料
主要作者: Zephania, Glory
格式: Thesis
语言:英语
出版: Mzumbe University 2024
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在线阅读:https://scholar.mzumbe.ac.tz/handle/123456789/1597
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总结:A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management of Mzumbe University