Assessment of the factors influencing consumer buying decision of mobile phone brands: A survey study among university students
A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management of Mzumbe University
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| Format: | Thesis |
| Language: | English |
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Mzumbe University
2024
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| Subjects: | |
| Online Access: | https://scholar.mzumbe.ac.tz/handle/123456789/1597 |
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