Assessment of the customer data usage and perceived service quality in managing customer relations in banking industry: A case of CRDB

A dissertation submitted in partial fulfillment of the requirements for the award of the Degree of Master of Science in Marketing Management (MSc-MKT) of Mzumbe University Dar es Salaam Campus College.

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书目详细资料
主要作者: Tairo, Ester C
格式: Thesis
语言:英语
出版: Mzumbe University 2024
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在线阅读:https://scholar.mzumbe.ac.tz/handle/123456789/1284
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