Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

Impact of celebrity endorsement adverts in influencing consumer decision making: A survey of Dar es Salaam city youths

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A dissertation submitted to Mzumbe University as a partial /fulfilment of the requirements for award of the Degree of Master of Science in Marketing Management of Mzumbe University

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书目详细资料
主要作者:	Mwakilasa, Magreth Thadei
格式:	Thesis
语言:	英语
出版:	Mzumbe University 2024
主题:	Celebrity Endorsement Consumer Purchase Decision Source Credibility Model Youth Consumer Perception Medium of communication
在线阅读:	https://scholar.mzumbe.ac.tz/handle/123456789/1097
标签:	添加标签没有标签, 成为第一个标记此记录!

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