Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance

A dissertation submitted to Mzumbe University (DCC) as a partial fulfilment of the requirement for the award of Master's Degree of Applied Economics and Business of Mzumbe University

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书目详细资料
主要作者: Masunu, Mwasi Raiya
格式: Thesis
语言:英语
出版: Mzumbe University 2026
主题:
在线阅读:https://scholar.mzumbe.ac.tz/handle/123456789/2092
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