Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance

A dissertation submitted to Mzumbe University (DCC) as a partial fulfilment of the requirement for the award of Master's Degree of Applied Economics and Business of Mzumbe University

Na minha lista:

Detalhes bibliográficos
Autor principal:	Masunu, Mwasi Raiya
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2026
Assuntos:	Customers respond Brand offering Banking industry Perfomance Cognitive behavioral Financial performance Economic pespective Consumer behaviour Bank brands
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/2092
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Strategic brand management : building, measuring and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2008)

Strategic brand management : building, measuring and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2003)

Brand management /
Publicado em: (2010)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
Por: Kinigwa, Gloria M.
Publicado em: (2026)

B2B brand management :with the cooperation of Ines Michi
Por: Kotler, P.
Publicado em: (2006)

Understanding brands : creating success
Por: Cherton, Peter
Publicado em: (2006)

Global brand strategy : Unlocking brand potential across countries, cultures & markets
Por: Van Gelder, Sicco
Publicado em: (2004)

Building brand identity : a strategy for success in a hostile marketplace /
Por: Upshaw, Lynn B.
Publicado em: (1995)

Strategic brand management : building, measuring, and managing brand equity
Por: Keller, Kevin Lane
Publicado em: (2008)

The influence of branding on consumer buying behaviour: A case of Kinondoni municipality
Por: Mwambusi, Rose Lwitiko
Publicado em: (2024)

How brand preference contribute to the growth of the firm’s in sales volume: A survey case study of Coca – Cola Kwanza Ltd
Por: Kinigwa, G.M.
Publicado em: (2026)

Strategic brand management : a European perspective /
Por: Keller, Kevin Lane
Publicado em: (2012)

Understanding brands /
Por: Cheverton, Peter
Publicado em: (2006)

Strategic brand management : a European perspective /
Por: Keller, Kevin Lane
Publicado em: (2008)

IMC : using advertising and promotion to build brands
Por: Duncan Tom
Publicado em: (2002)

Influence of soft drinks branding on consumer buying decision: The case of Nyanza bottling company
Por: Mageni, Joseph
Publicado em: (2025)

Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania
Por: Mushi, Hellena Mohamedy
Publicado em: (2026)

Brands, trademarks, and advertising /
Por: Ryder, Rodney D.
Publicado em: (2003)

Factors influencing consumer choice of mobile phone brands among youth in Tanzania: The case of Dar es Salaam Region
Por: Komwihangilo, Auson J
Publicado em: (2024)

Enhancing brand loyalty in Tanzanian public higher education institutions
Por: Mushi, Hellena Mohamedy
Publicado em: (2026)

Service quality and brand loyalty in the telecommunication industry: A case study of Tigo and Vodacom,
Por: Mwinchumu, Farida
Publicado em: (2024)

Impacts of brand image on customer awareness and sales: A case study of Vodacom Arusha branch
Por: Kaaya, Enedy Victor
Publicado em: (2024)

Corporate governance and bank performance in Tanzania : Case study of CRDB PLC Pugu branch Dar es salaam
Por: Mwanjale, Benjamin
Publicado em: (2024)

The factors influencing customers choice of banking services in Tanzania.
Por: Zainabu,Msangi
Publicado em: (2024)

Organizational behaviour/
Por: Prasad, L M
Publicado em: (2005)

Tanzania demographic and health survey and malaria indicator survey
Publicado em: (1997)

Management policies for commercial banks
Por: Crosse, Howard D.
Publicado em: (1973)

Modern banking /
Por: Heffernan, Shelagh A.
Publicado em: (2005)

Banking theory and practice
Por: Shekhar, K. C.
Publicado em: (2005)

Relationship between donors funding and business performance in Tanzania:
Por: Msinga, Flanswazi A.
Publicado em: (2024)

Organisational behaviour /
Por: Ahmad S. Fayyaz
Publicado em: (2008)

Organizational behaviour /
Por: Prasad L.M
Publicado em: (2005)

Organizational behaviour /
Por: Prasad L.M
Publicado em: (2008)

The effects of advertising on organizational performance : A case study of Tigo Telecommunication Network
Por: Njawa, Junior John
Publicado em: (2024)

Practical banking, advances,
Por: Bedi, Harkrishan Lal
Publicado em: (1998)

The economics of money, banking, and financial markets
Por: Mishkin Frederic S.
Publicado em: (2006)

Major issues in domestic banking in Tanzania.
Publicado em: (1982)

Money and banking
Por: Culbertson, John Mathew
Publicado em: (1972)

Principles of bank regulation /
Por: Malloy, Michael P.
Publicado em: (2003)

Organizational behaviour : concepts and applications /
Por: Bhattacharyya Dipak Kumar
Publicado em: (2011)