Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance

A dissertation submitted to Mzumbe University (DCC) as a partial fulfilment of the requirement for the award of Master's Degree of Applied Economics and Business of Mzumbe University

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Detalles Bibliográficos
Autor principal:	Masunu, Mwasi Raiya
Formato:	Tesis
Lenguaje:	inglés
Publicado:	Mzumbe University 2026
Materias:	Customers respond Brand offering Banking industry Perfomance Cognitive behavioral Financial performance Economic pespective Consumer behaviour Bank brands
Acceso en línea:	https://scholar.mzumbe.ac.tz/handle/123456789/2092
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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