Testing brand equity dimensions of bank brands, consumer behaviour and firm financial performance

A dissertation submitted to Mzumbe University (DCC) as a partial fulfilment of the requirement for the award of Master's Degree of Applied Economics and Business of Mzumbe University

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Bibliographic Details
Main Author:	Masunu, Mwasi Raiya
Format:	Thesis
Language:	English
Published:	Mzumbe University 2026
Subjects:	Customers respond Brand offering Banking industry Perfomance Cognitive behavioral Financial performance Economic pespective Consumer behaviour Bank brands
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/2092
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