Market orientation and university performance in Tanzania: mediating efficacious leadership style
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Studies in Educational Management
2026
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| Acesso em linha: | https://scholar.mzumbe.ac.tz/handle/123456789/1923 |
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| author | Robson,Winfrida and Mushi, Hellena Mohamedy |
| author_facet | Robson,Winfrida and Mushi, Hellena Mohamedy |
| author_sort | Robson,Winfrida and Mushi, Hellena Mohamedy |
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| description | Article |
| format | Article |
| id | ir-:123456789-1923 |
| institution | Mzumbe University |
| language | English |
| publishDate | 2026 |
| publisher | Studies in Educational Management |
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| spelling | ir-:123456789-19232026-06-24T18:55:29Z Market orientation and university performance in Tanzania: mediating efficacious leadership style Robson,Winfrida and Mushi, Hellena Mohamedy Market Orientation Efficacious Leadership Style University Performance Tanzania Article Universities will function well if the management and administration of the education sector are improved and the resources available are well utilized. These resources include the caliber of professors, instruction, market orientation, and an efficacious leadership style. The purpose of this study is to investigate the relationship between market orientation, university performance in Tanzania, and the mediating impact of an efficacious leadership style. The Resource Based Theory (RBT) was applied. Self-administered questionnaires were used at five of Tanzania's largest public universities to collect data. One hundred twenty responses were analyzed using SMART PLS. The outcomes were as follows: Efficacious leadership demonstrated a significant positive relationship with university performance, and market orientation demonstrated a significant positive relationship with efficacious leadership. An efficacious Leadership Style (EL) had a mediating effect on the relationship between University Performance (UP) and Market Orientation (MO). Policymakers and other interested parties were also provided with the study's recommendations for additional research. Mzumbe University 2026-01-14T08:56:41Z 2025-04-15 Article APA https://scholar.mzumbe.ac.tz/handle/123456789/1923 en application/pdf Studies in Educational Management |
| spellingShingle | Market Orientation Efficacious Leadership Style University Performance Tanzania Robson,Winfrida and Mushi, Hellena Mohamedy Market orientation and university performance in Tanzania: mediating efficacious leadership style |
| title | Market orientation and university performance in Tanzania: mediating efficacious leadership style |
| title_full | Market orientation and university performance in Tanzania: mediating efficacious leadership style |
| title_fullStr | Market orientation and university performance in Tanzania: mediating efficacious leadership style |
| title_full_unstemmed | Market orientation and university performance in Tanzania: mediating efficacious leadership style |
| title_short | Market orientation and university performance in Tanzania: mediating efficacious leadership style |
| title_sort | market orientation and university performance in tanzania mediating efficacious leadership style |
| topic | Market Orientation Efficacious Leadership Style University Performance Tanzania |
| url | https://scholar.mzumbe.ac.tz/handle/123456789/1923 |
| work_keys_str_mv | AT robsonwinfridaandmushihellenamohamedy marketorientationanduniversityperformanceintanzaniamediatingefficaciousleadershipstyle |