Catalysts of actual purchase behavior: A theory of planned behavior analysis for local brand products in Tanzania

Proceeding – 29th Kuala Lumpur International Business, Economics and Law Conference

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Bibliographic Details
Main Author:	Mushi, Hellena Mohamedy
Format:	Article
Language:	English
Published:	Kuala Lumpur International Business, Economics and Law 2026
Subjects:	Local brand Family and Experience Quality Price Actual Purchase behaviour Tanzania
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1919
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