Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)

Assessing the importance of customer relationship management practice on banking sector in Tanzania: The case study of selected banks in Tanzania (Barclays bank, Bank M & CRDB bank)

A dissertation submitted as a partial fulfillment of requirements for the award of the Degree of Master of Business Administration in Corporate Management of Mzumbe University

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Detalhes bibliográficos
Autor principal:	Kazula, Lameck Zacharia
Formato:	Thesis
Idioma:	inglês
Publicado em:	Mzumbe University 2024
Assuntos:	Customer relationship Banking Sector Customer information Customer satisfaction Competitive market
Acesso em linha:	https://scholar.mzumbe.ac.tz/handle/123456789/1556
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