The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank

The impact of internal marketing on customer satisfaction in the banking sector: A case of CRDB bank

A dissertation submitted to Mzumbe University as a partial fulfillment of the requirements for the award of Master’s degree of Business Administration in Corporate Management (MBA-CM) of Mzumbe University.

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Bibliographic Details
Main Author:	Richard E. Ollotu
Language:	English
Published:	Mzumbe university 2024
Subjects:	Customer satisfaction in the banking sector. External customer satisfaction. Strategic rewards on customer satisfaction.
Online Access:	https://scholar.mzumbe.ac.tz/handle/123456789/1553
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