Economics for business
Offering an integrative approach, this book uses references to real-world examples to demonstrate how modern economics can illuminate the problems that businesses face every day. Thus, the text emphasizes economic reasoning as the solution to business problems
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| 格式: | 图书 |
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London :
McGraw-Hill Education,
c2007.
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| 版: | 2nd ed. |
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书本目录:
- Part I: IntroductionChapter 1: Economics for businessPart II: Understanding marketsChapter 2: Consumers in the market placeChapter 3: Firms in the market placeChapter 4: Markets in actionPart III: Competition and profitabilityChapter 5: Market structure and firm performanceChapter 6: Strategic rivalryChapter 7: Growth strategiesChapter 8: Governing businessPart IV: Domestic macroeconomicsChapter 9: Introduction to the macroeconomyChapter 10: Measuring macroeconomic variables and policy issuesChapter 11: Economic stability and demand side policiesChapter 12: Supply side policies and economic growthPart V: Global economicsChapter 13: Exchange rates and the balance of paymentsChapter 14: Globalization