An introduction to business ethics /
Since its inception An Introduction to Business Ethics, by Joseph Desjardins has been a cutting-edge resource for the business ethics course. DesJardin's unique approach encompasses all that an introductory business ethics course is, from a multidisciplinary perspective. It offers critical anal...
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| Autor principal: | |
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| Formato: | Livro |
| Publicado em: |
Boston :
McGraw-Hill,
c2006.
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| Edição: | 2nd ed. |
| Assuntos: | |
| Acesso em linha: | http://www.loc.gov/catdir/enhancements/fy0625/2005049361-d.html http://www.loc.gov/catdir/enhancements/fy0625/2005049361-t.html http://www.loc.gov/catdir/enhancements/fy0737/2005049361-b.html |
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Sumário:
- Why study ethics? Ethical theory and business Corporate social responsibility The meaning and value of work Moral rights in the workplace Employee responsibilities Marketing ethics : product safety and pricing Marketing ethics : advertising and target marketing Business's environmental responsibilities Diversity and discrimination International business and globalization