Library management and marketing in a multicultural world : Proceedings of the 2006 IFLA Management and Marketing Section's Conference , Shanghai, 16-17 August, 2006 /
Addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. Describes successful programs designed to promote libraries within a community, nation, or academic community
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Formato: | Libro |
Publicado: |
Mü̈nchen :
K.G. Saur ,
c2007.
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Mzumbe University Main Campus Library
Número de Clasificación: |
025.1 INT |
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Copia | On Shelf |