Advertising communications & promotion management /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | |
| Formato: | Libro |
| Publicado: |
New York :
McGraw-Hill Companies,
c1997.
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| Edición: | 2nd ed. |
| Colección: | McGraw-Hill series in marketing
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| Materias: | |
| Acceso en línea: | https://swbplus.bsz-bw.de/cgi-bin/result_katan.pl?item=bsz061199036inh.htm |
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|---|---|---|---|
| 020 | |a 007053943X |c TZS 30,000/= | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 659.1 ROS |
| 100 | 1 | |a Rossiter, John R. | |
| 245 | 1 | 0 | |a Advertising communications & promotion management / |c John R. Rossiter and Larry Percy. |
| 246 | 1 | 3 | |a Advertising communications and promotion management |
| 250 | |a 2nd ed. | ||
| 260 | |a New York : |b McGraw-Hill Companies, |c c1997. | ||
| 300 | |a xvi, 640 p. ; |b ill. ; |c 26 cm. | ||
| 440 | 0 | |a McGraw-Hill series in marketing | |
| 504 | |a Includes bibliographical references and indexes. | ||
| 546 | |a eng | ||
| 650 | 0 | |a Advertising. | |
| 650 | 0 | |a Communication in marketing. | |
| 650 | 0 | |a Sales promotion. | |
| 700 | 1 | |a Percy, Larry. | |
| 856 | |u https://swbplus.bsz-bw.de/cgi-bin/result_katan.pl?item=bsz061199036inh.htm | ||
| 942 | |c BK | ||
| 999 | |c 6489 |d 6489 | ||