Advertising communications & promotion management /

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Bibliographic Details
Main Author:	Rossiter, John R.
Other Authors:	Percy, Larry
Format:	Book
Published:	New York : McGraw-Hill Companies, c1997.
Edition:	2nd ed.
Series:	McGraw-Hill series in marketing
Subjects:	Advertising. Communication in marketing. Sales promotion.
Online Access:	https://swbplus.bsz-bw.de/cgi-bin/result_katan.pl?item=bsz061199036inh.htm
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Holdings details from Mzumbe University Main Campus Library
Call Number:	659.1 ROS
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