Advertising communications & promotion management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York :
McGraw-Hill Companies,
c1997.
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| Edition: | 2nd ed. |
| Series: | McGraw-Hill series in marketing
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| Subjects: | |
| Online Access: | https://swbplus.bsz-bw.de/cgi-bin/result_katan.pl?item=bsz061199036inh.htm |
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| Physical Description: | xvi, 640 p. ; ill. ; 26 cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 007053943X |