Rossiter, J. R., & Percy, L. (1997). Advertising communications & promotion management (2nd ed.). McGraw-Hill Companies.
芝加哥风格引文Rossiter, John R., 与 Larry Percy. Advertising Communications & Promotion Management. 2nd ed. New York: McGraw-Hill Companies, 1997.
MLA引文Rossiter, John R., 与 Larry Percy. Advertising Communications & Promotion Management. 2nd ed. McGraw-Hill Companies, 1997.
警告：这些引文格式不一定是100％准确.