APA (7th ed.) Citation

Rossiter, J. R., & Percy, L. (1997). Advertising communications & promotion management (2nd ed.). McGraw-Hill Companies.

Chicago Style (17th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising Communications & Promotion Management. 2nd ed. New York: McGraw-Hill Companies, 1997.

MLA (9th ed.) Citation

Rossiter, John R., and Larry Percy. Advertising Communications & Promotion Management. 2nd ed. McGraw-Hill Companies, 1997.