Management of international advertising : a marketing approach /

Management of international advertising : a marketing approach /

Enregistré dans:

Détails bibliographiques
Auteur principal:	Peebles, Dean M.
Autres auteurs:	Ryans, John K.
Format:	Livre
Publié:	Boston : Allyn and Bacon, c1984.
Sujets:	Advertising. Export marketing.
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Documents similaires

Advertising in modern life /
par: Gloag John
Publié: (1959)

Advertising principles and practice /
par: Wells William
Publié: (2006)

Advertising principles and practice /
par: Wells William
Publié: (2006)

Advertising management /
par: Jethwaney, Jaishri N.
Publié: (2006)

Manager's guide to marketing, advertising, and publicity /
par: Callen, Barry
Publié: (2010)

Manager's guide to marketing, advertising, and publicity /
par: Callen, Barry
Publié: (2010)

International handbook of advertising.
par: Dunn, S. Watson
Publié: (1963)

International marketing /
par: Ghauri, Pervez N.
Publié: (2024)

Advertising management
par: Batra, Rajeev
Publié: (2008)

Integrated advertising, promotion, and marketing communications
par: Clow, Kenneth E.
Publié: (2010)

Integrated advertising, promotion, and marketing communications
par: Clow, Kenneth E.
Publié: (2007)

Advertising /
Publié: (2010)

Advertising: its purpose, principles and practice/
par: Nicholl, David Shelley
Publié: (1973)

Assessing the effectiveness of advertising /
par: Lovell, Mark
Publié: (1975)

Integrated advertising, promotion, and marketing communications
par: Clow, Kenneth E.
Publié: (2022)

Strategic advertising management /
par: Percy, Larry
Publié: (2009)

Contemporary advertising /
par: Arens, William F.
Publié: (2002)

International marketing : analysis and strategy /
par: Onkvisit, Sak
Publié: (1997)

Integrated advertising, promotion, and marketing : communicating in a digital world /
par: Mishra, Anubhav
Publié: (2024)

Effective advertising : understanding when, how and why advertising works/
par: Tellis, Gerald J.
Publié: (2006)

Advertising and promotion : an integrated marketing communications perspective /
par: Belch, George E.
Publié: (2004)

Advertising and promotion : an integrated marketing communications perspective /
par: BELCH, George E.
Publié: (2024)

Advertising communications & promotion management /
par: Rossiter, John R.
Publié: (1997)

Advertising creative : strategy, copy, and design /
par: Altstiel, Tom
Publié: (2023)

International marketing : a strategic approach to world markets /
par: Majaro, Simon
Publié: (1982)

Integrated advertising, promotion, and marketing communicaitons /
par: Clow Kenneth E.
Publié: (2009)

International marketing and export management /
par: Albaum, Gerald
Publié: (2008)

International marketing and export management /
par: Albaum, Gerald
Publié: (2002)

Effective advertising : understanding when, how, and why advertising works
par: Tellis, Gerard J.
Publié: (2004)

International marketing /
par: Paliwoda, Stanley J.
Publié: (2002)

International marketing /
par: Paliwoda, Stanley J.
Publié: (2002)

International marketing /
par: Terpstra, Vern
Publié: (1987)

Strategic advertising management /
par: Percy, Larry
Publié: (2009)

Advertising media planning : a brand management approach
Publié: (2023)

Spending advertising money : an introduction to media planning, media buying and the uses of media research /
par: Broadbent, Simon
Publié: (1975)

International marketing research
par: Kumar,V
Publié: (2000)

Advertising Law and ethics /
par: Sawant, Justice, P. B.
Publié: (2002)

International marketing strategy /
par: Bradley, Frank
Publié: (1991)

International marketing research /
par: Craig, C. Samuel
Publié: (2000)

Marketing in the international environment /
par: Cundiff, Edward W.
Publié: (1988)