Strategic advertising management /
"Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book tre...
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| Format: | Book |
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Oxford :
Oxford University Press,
c2009.
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| Edition: | 3rd ed. |
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| Online Access: | http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html |
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Internet
http://www.loc.gov/catdir/toc/ecip0827/2008038449.htmlhttp://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Mzumbe University Main Campus Library
| Call Number: |
659.1 PER |
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| Copy | On Shelf |