Strategic advertising management /

Strategic advertising management /

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"Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book tre...

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Dettagli Bibliografici
Autore principale:	Percy, Larry
Altri autori:	Elliott, Richard H.
Natura:	Libro
Pubblicazione:	Oxford : Oxford University Press, c2009.
Edizione:	3rd ed.
Soggetti:	Sales promotion. Advertising Strategic planning. Communication in marketing.
Accesso online:	http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
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