Strategic advertising management /

Strategic advertising management /

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"Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book tre...

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Détails bibliographiques
Auteur principal:	Percy, Larry
Autres auteurs:	Elliott, Richard H.
Format:	Livre
Publié:	Oxford : Oxford University Press, c2009.
Édition:	3rd ed.
Sujets:	Sales promotion. Advertising Strategic planning. Communication in marketing.
Accès en ligne:	http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
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