Strategic advertising management /

Strategic advertising management /

Mostrar otras versiones (1)

"Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book tre...

Descripción completa

Guardado en:

Detalles Bibliográficos
Autor principal:	Percy, Larry
Otros Autores:	Elliott, Richard H.
Formato:	Libro
Publicado:	Oxford : Oxford University Press, c2009.
Edición:	3rd ed.
Materias:	Sales promotion. Advertising Strategic planning. Communication in marketing.
Acceso en línea:	http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

Ejemplares similares

Strategic advertising management /
por: Percy, Larry
Publicado: (2009)

Advertising communications & promotion management /
por: Rossiter, John R.
Publicado: (1997)

Advertising and promotion : an integrated marketing communications perspective /
por: Belch, George E.
Publicado: (2004)

Advertising and promotion : an integrated marketing communications perspective /
por: BELCH, George E.
Publicado: (2024)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
por: Suleiman, Yahya Salum
Publicado: (2024)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
por: Suleiman, Yahya Salum
Publicado: (2024)

Integrated advertising, promotion, and marketing communications
por: Clow, Kenneth E.
Publicado: (2010)

Integrated advertising, promotion, and marketing communications
por: Clow, Kenneth E.
Publicado: (2007)

Promotion management /
por: Burnett, John J.
Publicado: (1993)

Integrated advertising, promotion, and marketing communications
por: Clow, Kenneth E.
Publicado: (2022)

Advertising in modern life /
por: Gloag John
Publicado: (1959)

Advertising principles and practice /
por: Wells William
Publicado: (2006)

Advertising principles and practice /
por: Wells William
Publicado: (2006)

Spending advertising money : an introduction to media planning, media buying and the uses of media research /
por: Broadbent, Simon
Publicado: (1975)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
por: Ngowi, Anthony R.
Publicado: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
por: Ngowi, Anthony R.
Publicado: (2024)

Marketing communications : fame, influencers and agility
por: Fill, Chris
Publicado: (2023)

Advertising management /
por: Jethwaney, Jaishri N.
Publicado: (2006)

Foundations of advertising : theory and practice
por: Chunawalla, S. A.
Publicado: (1987)

Advertising media planning /
por: Sissors Jack Zanville
Publicado: (1976)

Management of international advertising : a marketing approach /
por: Peebles, Dean M.
Publicado: (1984)

Advertising management
por: Batra, Rajeev
Publicado: (2008)

Marketing models
por: Lilien Gary L.
Publicado: (2003)

The hand book of field marketing : A complete guide understanding and outsoucing face -to-face direct marketing /
por: William Alison
Publicado: (2008)

Manager's guide to marketing, advertising, and publicity /
por: Callen, Barry
Publicado: (2010)

Manager's guide to marketing, advertising, and publicity /
por: Callen, Barry
Publicado: (2010)

Advertising /
Publicado: (2010)

Advertising: its purpose, principles and practice/
por: Nicholl, David Shelley
Publicado: (1973)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
por: Suleiman, Yahaya S.
Publicado: (2024)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
por: Suleiman, Yahaya S.
Publicado: (2024)

Advertising media planning : a brand management approach
Publicado: (2023)

Assessing the effectiveness of advertising /
por: Lovell, Mark
Publicado: (1975)

Contemporary advertising /
por: Arens, William F.
Publicado: (2002)

Effective advertising : understanding when, how and why advertising works/
por: Tellis, Gerald J.
Publicado: (2006)

Advertising creative : strategy, copy, and design /
por: Altstiel, Tom
Publicado: (2023)

International handbook of advertising.
por: Dunn, S. Watson
Publicado: (1963)

Strategic market management /
por: Aaker, David A.
Publicado: (2005)

Integrated advertising, promotion, and marketing : communicating in a digital world /
por: Mishra, Anubhav
Publicado: (2024)

Effective advertising : understanding when, how, and why advertising works
por: Tellis, Gerard J.
Publicado: (2004)

Strategic market management /
por: Aaker, David A.
Publicado: (2001)