Strategic advertising management /

Strategic advertising management /

"Strategic Advertising Management presents a strong theoretical foundation for the development of effective marketing communication. The text then outlines how this theory can be used by managers in the development of effective marketing communication plans and creative executions. The book tre...

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Detalles Bibliográficos
Autor principal:	Percy, Larry
Otros Autores:	Elliott, Richard H.
Formato:	Libro
Publicado:	Oxford : Oxford University Press, c2009.
Edición:	3rd ed.
Materias:	Sales promotion. Advertising Strategic planning. Communication in marketing.
Acceso en línea:	http://www.loc.gov/catdir/toc/ecip0827/2008038449.html http://www.loc.gov/catdir/enhancements/fy0907/2008038449-d.html
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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