Public relations : the profession and the practice /
Offers coverage of global markets, new technologies, and multiculturalism. Accompanied by a DVD with video interviews of leaders in the public relations field, this work explains the fundamental tools of public relations practice, providing an understanding of the trends within the field.
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| Formato: | Libro |
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Boston :
McGraw-Hill Higher Education,
c2008.
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| Edición: | 3rd ed. |
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Mzumbe University Main Campus Library
| Número de Clasificación: |
659.2 PUB |
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