Contemporary advertising /

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书目详细资料
主要作者: Arens, William F.
格式: 图书
出版: Boston : McGraw-Hill Irwin, c2002.
版:8th ed.
丛编:The McGraw-Hill/Irwin series in marketing
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实物特征
Item Description:Title on CD-ROM: Student CD-ROM for use with Contemporary advertising. 8th ed.
实物描述:1 v. (various pagings) : some col. ill. ; 29 cm. + 1 CD-ROM (4 3/4 in.).
参考书目:Includes bibliographical references and indexes.
ISBN:0072415444
0072451769