International marketing and export management /

The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena

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Bibliographic Details
Main Author: Albaum, Gerald
Other Authors: Duerr, Edwin
Format: Book
Published: Harlow, England ; New York. : Financial Times/Prentice Hall, c2008.
Edition:6th ed.
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Mzumbe University Main Campus Library

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Call Number: 658.84 ALB
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