International marketing and export management /
The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena
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| Format: | Livre |
| Publié: |
Harlow, England ; New York. :
Financial Times/Prentice Hall,
c2008.
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| Édition: | 6th ed. |
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