International marketing and export management /

International marketing and export management /

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The sixth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena

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Bibliographic Details
Main Author:	Albaum, Gerald
Other Authors:	Duerr, Edwin
Format:	Book
Published:	Harlow, England ; New York. : Financial Times/Prentice Hall, c2008.
Edition:	6th ed.
Subjects:	Export marketing
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