Spending advertising money : an introduction to media planning, media buying and the uses of media research /

Spending advertising money : an introduction to media planning, media buying and the uses of media research /

Saved in:

书目详细资料
主要作者:	Broadbent, Simon
格式:	图书
出版:	London : Business Books, 1975.
版:	Completely revised 2nd ed.
主题:	Advertising media planning. Advertising
标签:	添加标签没有标签, 成为第一个标记此记录!

相似书籍

Advertising media planning /
由: Sissors Jack Zanville
出版: (1976)

Media planning /
由: Adams, James R.
出版: (1977)

Foundations of advertising : theory and practice
由: Chunawalla, S. A.
出版: (1987)

The media handbook : a complete guide to advertising media selection, planning, research, and buying
由: KATZ, H
出版: (2022)

Advertising media planning : a brand management approach
出版: (2023)

Strategic media planning and buying: integration of traditional and digital media /
由: RATHORE, BASANT
出版: (2024)

Advertising management /
由: Jethwaney, Jaishri N.
出版: (2006)

Advertising: its purpose, principles and practice/
由: Nicholl, David Shelley
出版: (1973)

The Commercial connection : advertising and the American mass media /
出版: (1979)

Assessing the effectiveness of advertising /
由: Lovell, Mark
出版: (1975)

Advertising /
出版: (2010)

Advertising management
由: Batra, Rajeev
出版: (2008)

Contemporary advertising /
由: Arens, William F.
出版: (2002)

Effective advertising : understanding when, how and why advertising works/
由: Tellis, Gerald J.
出版: (2006)

Advertising creative : strategy, copy, and design /
由: Altstiel, Tom
出版: (2023)

International handbook of advertising.
由: Dunn, S. Watson
出版: (1963)

Integrated advertising, promotion, and marketing communicaitons /
由: Clow Kenneth E.
出版: (2009)

Advertising Law and ethics /
由: Sawant, Justice, P. B.
出版: (2002)

Advertising in modern life /
由: Gloag John
出版: (1959)

Advertising principles and practice /
由: Wells William
出版: (2006)

Advertising principles and practice /
由: Wells William
出版: (2006)

Strategic advertising management /
由: Percy, Larry
出版: (2009)

Common sense in advertising
由: Adams, Charles F.
出版: (1965)

Cases in advertising and communications management /
由: Greyser, Stephen A.
出版: (1981)

Management of international advertising : a marketing approach /
由: Peebles, Dean M.
出版: (1984)

Advertisement writing /
由: Jefkins, Frank William
出版: (1976)

Integrated advertising, promotion, and marketing communications
由: Clow, Kenneth E.
出版: (2010)

Manager's guide to marketing, advertising, and publicity /
由: Callen, Barry
出版: (2010)

Integrated advertising, promotion, and marketing communications
由: Clow, Kenneth E.
出版: (2007)

Manager's guide to marketing, advertising, and publicity /
由: Callen, Barry
出版: (2010)

Advertising law and ethics
由: Sawant,P.B
出版: (2002)

eMarketing: the essential guide to online marketing
由: STOKES, R. (Author)
出版: (2008)

Strategic advertising management /
由: Percy, Larry
出版: (2009)

Integrated advertising, promotion, and marketing : communicating in a digital world /
由: Mishra, Anubhav
出版: (2024)

Advertising and promotion : an integrated marketing communications perspective /
由: Belch, George E.
出版: (2004)

Advertising and promotion : an integrated marketing communications perspective /
由: BELCH, George E.
出版: (2024)

Integrated advertising, promotion, and marketing communications
由: Clow, Kenneth E.
出版: (2022)

Advertising communications & promotion management /
由: Rossiter, John R.
出版: (1997)

Financial advertising and public relations
由: Biddlecombe, Peter
出版: (1971)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
由: Suleiman, Yahya Salum
出版: (2024)