Spending advertising money : an introduction to media planning, media buying and the uses of media research /

Spending advertising money : an introduction to media planning, media buying and the uses of media research /

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Bibliographic Details
Main Author:	Broadbent, Simon
Format:	Book
Published:	London : Business Books, 1975.
Edition:	Completely revised 2nd ed.
Subjects:	Advertising media planning. Advertising
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