Spending advertising money : an introduction to media planning, media buying and the uses of media research /
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| 主要作者: | |
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| 格式: | 图书 |
| 出版: |
London :
Business Books,
1975.
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| 版: | Completely revised 2nd ed. |
| 主题: | |
| 标签: |
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| 实物描述: | xi, 368 p. : ill. ; 23 cm. |
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| 参考书目: | Includes bibliographical references and index. |
| ISBN: | 0220992223 |