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Bibliographic Details
Main Author:	Batra, Rajeev
Other Authors:	Myers, John G., Aaker, David A.
Format:	Book
Published:	New Delhi : PHI Learning, c2008
Edition:	5th ed.
Subjects:	Advertisement
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Mzumbe University Main Campus Library

Holdings details from Mzumbe University Main Campus Library
Call Number:	659.1 BAT
Copy	On Shelf