Advertising management

Advertising management

Na minha lista:

Detalhes bibliográficos
Autor principal:	Batra, Rajeev
Outros Autores:	Myers, John G., Aaker, David A.
Formato:	Livro
Publicado em:	New Delhi : PHI Learning, c2008
Edição:	5th ed.
Assuntos:	Advertisement
Tags:	Adicionar Tag Sem tags, seja o primeiro a adicionar uma tag!

Registos relacionados

Advertising management /
Por: Jethwaney, Jaishri N.
Publicado em: (2006)

Advertising /
Publicado em: (2010)

Advertising: its purpose, principles and practice/
Por: Nicholl, David Shelley
Publicado em: (1973)

Assessing the effectiveness of advertising /
Por: Lovell, Mark
Publicado em: (1975)

Contemporary advertising /
Por: Arens, William F.
Publicado em: (2002)

Effective advertising : understanding when, how and why advertising works/
Por: Tellis, Gerald J.
Publicado em: (2006)

Advertising creative : strategy, copy, and design /
Por: Altstiel, Tom
Publicado em: (2023)

International handbook of advertising.
Por: Dunn, S. Watson
Publicado em: (1963)

Integrated advertising, promotion, and marketing communicaitons /
Por: Clow Kenneth E.
Publicado em: (2009)

Spending advertising money : an introduction to media planning, media buying and the uses of media research /
Por: Broadbent, Simon
Publicado em: (1975)

Advertising Law and ethics /
Por: Sawant, Justice, P. B.
Publicado em: (2002)

Advertising in modern life /
Por: Gloag John
Publicado em: (1959)

Advertising principles and practice /
Por: Wells William
Publicado em: (2006)

Advertising principles and practice /
Por: Wells William
Publicado em: (2006)

Cases in advertising and communications management /
Por: Greyser, Stephen A.
Publicado em: (1981)

Management of international advertising : a marketing approach /
Por: Peebles, Dean M.
Publicado em: (1984)

Foundations of advertising : theory and practice
Por: Chunawalla, S. A.
Publicado em: (1987)

Common sense in advertising
Por: Adams, Charles F.
Publicado em: (1965)

Advertising media planning /
Por: Sissors Jack Zanville
Publicado em: (1976)

Advertisement writing /
Por: Jefkins, Frank William
Publicado em: (1976)

Manager's guide to marketing, advertising, and publicity /
Por: Callen, Barry
Publicado em: (2010)

Manager's guide to marketing, advertising, and publicity /
Por: Callen, Barry
Publicado em: (2010)

Strategic advertising management /
Por: Percy, Larry
Publicado em: (2009)

Advertising law and ethics
Por: Sawant,P.B
Publicado em: (2002)

Integrated advertising, promotion, and marketing communications
Por: Clow, Kenneth E.
Publicado em: (2010)

Integrated advertising, promotion, and marketing communications
Por: Clow, Kenneth E.
Publicado em: (2007)

Advertising communications & promotion management /
Por: Rossiter, John R.
Publicado em: (1997)

Strategic advertising management /
Por: Percy, Larry
Publicado em: (2009)

Advertising and promotion : an integrated marketing communications perspective /
Por: Belch, George E.
Publicado em: (2004)

Advertising and promotion : an integrated marketing communications perspective /
Por: BELCH, George E.
Publicado em: (2024)

Effective advertising : understanding when, how, and why advertising works
Por: Tellis, Gerard J.
Publicado em: (2004)

Integrated advertising, promotion, and marketing : communicating in a digital world /
Por: Mishra, Anubhav
Publicado em: (2024)

Financial advertising and public relations
Por: Biddlecombe, Peter
Publicado em: (1971)

Integrated advertising, promotion, and marketing communications
Por: Clow, Kenneth E.
Publicado em: (2022)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
Por: Suleiman, Yahya Salum
Publicado em: (2024)

Contribution of advertising on sales improvement: The case of Zanzibar bottlers limited
Por: Suleiman, Yahya Salum
Publicado em: (2024)

Advertising media planning : a brand management approach
Publicado em: (2023)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
Por: Ngowi, Anthony R.
Publicado em: (2024)

The effectiveness of internet advertising on consumer behaviour: The case of Moshi cooperative university students
Por: Ngowi, Anthony R.
Publicado em: (2024)

Brands, trademarks, and advertising /
Por: Ryder, Rodney D.
Publicado em: (2003)