Advertising management
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| Main Author: | |
|---|---|
| Other Authors: | , |
| Format: | Book |
| Published: |
New Delhi :
PHI Learning,
c2008
|
| Edition: | 5th ed. |
| Subjects: | |
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MARC
| LEADER | 00000nam a2200000 4500 | ||
|---|---|---|---|
| 020 | |a 9788120312197 |c TZS 13.981.244 | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | |a 659.1 BAT | ||
| 100 | |a Batra, Rajeev | ||
| 245 | |a Advertising management |c / Rajeev Batra, John G. Myers and David A. Aaker | ||
| 250 | |a 5th ed. | ||
| 260 | |a New Delhi : |b PHI Learning, |c c2008 | ||
| 300 | |a xiii, 754 p. : |b ill. ; |c 26 cm | ||
| 504 | |a Includes bibliographical references and index | ||
| 546 | |a eng. | ||
| 650 | |a Advertisement | ||
| 700 | |a Myers, John G. | ||
| 700 | |a Aaker, David A. | ||
| 942 | |c BK | ||
| 999 | |c 6267 |d 6267 | ||