Introduction to marketing management : text and cases /

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Detalles Bibliográficos
Autor principal:	Rewoldt, Stewart H.
Otros Autores:	Scott, James D. ( author ), Warshaw, Martin R. ( author )
Formato:	Libro
Publicado:	Homewood, Ill. : Richard .D. Irwin Inc, 1981.
Edición:	4th ed.
Materias:	Marketing > Case studies. Marketing research marketing strategy
Etiquetas:	Agregar Etiqueta Sin Etiquetas, Sea el primero en etiquetar este registro!

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020			\|a 025602538X \|c NA
040			\|a MUL \|b eng \|e AACR
082	0	0	\|a 658.8 REW
100	1		\|a Rewoldt, Stewart H.
245	1	0	\|a Introduction to marketing management : \|b text and cases / \|c Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw.
250			\|a 4th ed.
260			\|a Homewood, Ill. : \|b Richard .D. Irwin Inc, \|c 1981.
300			\|a xvi, 874 p. : \|b ill. ; \|c 24 cm.
504			\|a Includes indexes.
650		0	\|a Marketing \|v Case studies.
650		0	\|a Marketing research
650		0	\|a marketing strategy
700	1		\|a Scott, James D. \|b ( author )
700	1		\|a Warshaw, Martin R. \|b ( author )
942			\|c BK
999			\|c 6245 \|d 6245