Introduction to marketing management : text and cases /
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| 主要作者: | |
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| 其他作者: | , |
| 格式: | 图书 |
| 出版: |
Homewood, Ill. :
Richard .D. Irwin Inc,
1981.
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| 版: | 4th ed. |
| 主题: | |
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| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 020 | |a 025602538X |c NA | ||
| 040 | |a MUL |b eng |e AACR | ||
| 082 | 0 | 0 | |a 658.8 REW |
| 100 | 1 | |a Rewoldt, Stewart H. | |
| 245 | 1 | 0 | |a Introduction to marketing management : |b text and cases / |c Stewart H. Rewoldt, James D. Scott and Martin R. Warshaw. |
| 250 | |a 4th ed. | ||
| 260 | |a Homewood, Ill. : |b Richard .D. Irwin Inc, |c 1981. | ||
| 300 | |a xvi, 874 p. : |b ill. ; |c 24 cm. | ||
| 504 | |a Includes indexes. | ||
| 650 | 0 | |a Marketing |v Case studies. | |
| 650 | 0 | |a Marketing research | |
| 650 | 0 | |a marketing strategy | |
| 700 | 1 | |a Scott, James D. |b ( author ) | |
| 700 | 1 | |a Warshaw, Martin R. |b ( author ) | |
| 942 | |c BK | ||
| 999 | |c 6245 |d 6245 | ||